How to Reduce Your Cost Per Demo with iMessage Automation
The average B2B SaaS company spends $300-$500 per qualified demo. Most of that cost is wasted on leads who express interest but never book — or book and never show. Adding iMessage as a single touchpoint in your existing outreach sequence improves conversion by 1-2%, which on the bottom line translates to 5x ROI on the tool. Based on data from 12M+ contacts processed monthly and 100K+ iMessages sent, this guide covers how to reduce cost per demo without increasing ad spend.
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