Built for outreach.
Built to convert.

“Reply rates that don’t lie. We tested iMessage against our usual cold email setup and pulled 23 replies from 50 sends. That’s roughly 46%. Same lead lists, same copy, different channel.”

“One number works globally. No country-by-country SIM circus. No A2P 10DLC registration headache. Real iPhones with managed Apple IDs, not VMs. If a number gets flagged they swap it. Native HubSpot, n8n, and GHL plugs. Live in 48 hours. No 6-week implementation song and dance.”

And what he doesn’t like, quoted just as fully: “Cold-cold leads are not the right fit. iMessage shines on warm leads and pipeline reactivation. If the prospect doesn’t know your brand, email and LinkedIn still need to do the awareness lift first.” “Apple risk is real.” “The product is young. Reporting and dashboards have room to grow vs mature email tools.”

We publish his criticism because it matches our own data. Cold, purchased lists reply at roughly 4% on our fleet — the worst segment we measure — which is why we do not sell cold outreach. His 46% came from warm lists, and sits inside the 27.2% median to 65.5% maximum range we observe across customers. The full vertical split is at /imessage-benchmarks.