Use Case • E-commerce

Recover Abandoned Carts with Blue BubblesBuilt for E-commerce Stores.

Your abandoned cart emails have 20% open rates. That means 80% of your potential revenue is going unread. iMessage marketing delivers cart recovery, promotions, and order updates directly to customers' lock screens—where they actually look.

Highlight: E-commerce stores see 30-35% cart recovery rates with iMessage vs 5-10% with email-only recovery.

Your Store
You left something in your cart! Complete your purchase and get free shipping 🚚
Thanks for the reminder! Just completed my order.
Delivered • Read

Abandoned carts are killing your revenue

Revenue loss crisis

You're losing 70-80% of potential sales to abandoned carts. Your email recovery campaigns have 20% open rates, meaning 80% of your recovery messages go unread. That's thousands of dollars in lost revenue every month.

Email visibility issues

Meanwhile, your promotional emails are landing in spam folders, flash sales go unnoticed, and customers miss order updates. You need a channel that reaches customers where they actually pay attention—their phones.

Common pain points for e-commerce stores

Abandoned cart rates of 70-80%

Email recovery campaigns with 5-10% conversion

Promotional emails landing in spam

Low engagement on flash sales and promotions

Customers missing order updates and tracking

Difficulty reaching customers in real-time

The cost of inaction: lost revenue from abandoned carts, missed promotional opportunities, and declining customer engagement.

Turn iMessage into your highest-performing recovery channel

E-commerce integration

Tuco AI enables e-commerce stores to send abandoned cart recovery, promotional campaigns, and order updates via iMessage. Connect your e-commerce platform (Shopify, WooCommerce, BigCommerce, etc.).

Trigger messages automatically when carts are abandoned or orders are placed.

Proven performance

Cart recovery
30-35%
Conversion rates
4x higher

Blue bubbles appear on lock screens, ensuring customers see your messages immediately.

Automated & instant

Recover abandoned carts within 1 hour, send flash sale alerts instantly, and notify customers about order updates and shipping. Tuco AI handles compliance, opt-outs, and message personalization automatically.

Instant recovery
Auto personalization
Compliance ready

The result

Recovered
Abandoned cart revenue
Higher
Campaign ROI
Better
Customer relationships

Timely, relevant messaging that customers actually want to receive.

Key benefits for e-commerce stores

30-35% cart recovery rates

Recover 30-35% of abandoned carts within 24 hours with iMessage, compared to 5-10% with email-only recovery.

4x higher conversion rates

Promotional campaigns see 4x higher conversion on iMessage vs email, with 98%+ message visibility.

Instant cart recovery

Send recovery messages within 1 hour of cart abandonment. Catch customers while they're still thinking about their purchase.

Flash sale alerts

Drive urgency with time-sensitive promotions. Send flash sale alerts instantly to customers who are ready to buy.

Order updates and tracking

Keep customers informed with order confirmations, shipping updates, and delivery notifications that actually get seen.

Loyalty and retention

Send personalized rewards, birthday offers, and product recommendations that drive repeat purchases.

How Tuco AI fits into your e-commerce stack

01

Connect Platform

Link Shopify, WooCommerce, BigCommerce, or your e-commerce platform. Sync cart and order data.

02

Set Triggers

Define rules: cart abandoned, order placed, product restocked, or promotional campaign.

03

Launch Campaigns

Activate iMessage flows for cart recovery, promotions, and order updates.

04

Optimize

Track conversions and recovery rates. A/B test messages and refine your approach.

Workflow examples for e-commerce stores

Recovery

Abandoned Cart Recovery

Convert abandoned carts into sales with timely reminders.

Trigger & Sequence

When: Cart abandoned for 1 hour.
Action: Send reminder with product image and direct checkout link. Follow up at 24h with discount code if no purchase.

Expected Impact

30-35% cart recovery rate within 24 hours, compared to 5-10% with email.

Promotions

Flash Sale Alerts

Drive urgency with time-sensitive promotions.

Trigger & Sequence

When: Flash sale starts or limited inventory alert.
Action: Send promotional message with discount code and countdown timer. Include direct product link.

Expected Impact

4x higher conversion rates vs email campaigns, with 90%+ message visibility.

Orders

Order Updates

Keep customers informed throughout their order journey.

Trigger & Sequence

When: Order placed, shipped, or delivered.
Action: Send confirmation, shipping notification with tracking, and delivery confirmation. Request review after delivery.

Expected Impact

Better customer experience, more reviews, and reduced support inquiries.

Restock

Product Restock Alerts

Re-engage customers when products they want are back in stock.

Trigger & Sequence

When: Out-of-stock product becomes available.
Action: Send restock notification with direct product link and limited-time offer if applicable.

Expected Impact

Capture demand from customers who were waiting, driving immediate sales.

Sample message templates for e-commerce stores

Abandoned cart recovery (1 hour)

Body:

"Hey {{first_name}}, you left something in your cart! Complete your purchase and get free shipping. Shop now: {{cart_link}}"

CTA: Direct checkout link • Personalization: Product name, cart value, or time since abandonment.

Flash sale promotion

Body:

"🎉 Flash Sale: 30% off everything! Use code SAVE30. Ends tonight at midnight. Shop now: {{shop_link}}"

CTA: Shop link with discount code • Personalization: Customer segment, purchase history, or product preferences.

Order confirmation

Body:

"Thanks for your order, {{first_name}}! Your {{product_name}} is on its way. Track here: {{tracking_link}}"

CTA: Tracking link • Personalization: Order details and delivery date.

Product restock alert

Body:

"{{first_name}}, good news! {{product_name}} is back in stock. Grab yours before it's gone: {{product_link}}"

CTA: Direct product link • Personalization: Product name, size/variant, and limited availability messaging.

Post-purchase follow-up

Body:

"Thanks for your order {{first_name}}! Your {{product_name}} is on its way. Track here: {{tracking_link}}. Review us for 10% off your next order!"

CTA: Tracking link and review request • Personalization: Order details, delivery date, and personalized upsell.

Metrics that matter for e-commerce stores

Cart Recovery Rate

30-35%
Tuco AI (iMessage)32%
Email Only8%

Campaign Conversion

4x Higher
Tuco AI (iMessage)15%
Email Average3.5%

Why the difference?

  • Lock Screen Visibility: Messages appear front and center, not buried in inbox tabs.
  • Trust Signal: Blue bubbles feel personal and trusted, not promotional.
  • Instant Delivery: 98%+ delivery rate with real-time visibility, no spam filters.
98%+
Message Visibility

Messages appear on lock screens instantly, bypassing email filters and promotional tabs.

Customer story: E-commerce brand recovers $50K+ in abandoned cart revenue

Company: Mid-market fashion e-commerce brand with 50K+ monthly visitors

Challenge: Abandoned cart rate of 75%, with email recovery campaigns converting only 6-8% of abandoned carts. Flash sales and promotional emails were getting buried in promotional tabs.

Implementation: Connected Shopify to Tuco AI and set up automated iMessage flows for cart recovery, flash sale alerts, and product restock notifications. Launched in under 1 week.

Workflows used: Abandoned cart recovery (1h and 24h), flash sale promotions, product restock alerts, and post-purchase follow-up with review requests.

Results (90 days): Cart recovery rate increased from 8% to 32%, recovering $50K+ in previously lost revenue. Promotional campaign conversion rates increased 4.2x vs email. Customer engagement scores improved significantly, with 90%+ message visibility.

"Our email campaigns were beautiful but invisible. Tuco AI made our marketing messages actually reach customers. The abandoned cart recovery alone paid for the platform in the first month."
— Marketing Director, Fashion E-commerce Brand

Best practices for e-commerce iMessage marketing

Get explicit opt-in

Ask customers to opt-in during checkout or account creation. Frame it as "Get exclusive offers and order updates via text" to set expectations.

Keep messages concise and visual

Use 2-3 short lines with clear CTAs. Include product images when possible. Make it easy to scan and act on.

Personalize based on behavior

Reference browsing history, past purchases, or cart contents. Show customers you know what they want.

Time messages strategically

Send cart reminders within 1-2 hours. Schedule promotional messages during peak shopping hours. Avoid late-night sends unless time-sensitive.

Respect frequency and preferences

Limit promotional messages to 2-3 per week. Make opt-out easy (reply STOP). Honor customer preferences immediately.

A/B test everything

Test message copy, timing, discount amounts, and CTAs. Use Tuco AI analytics to identify winning variants and scale what works.

FAQ: iMessage marketing for e-commerce stores

Which e-commerce platforms does Tuco AI integrate with?

Tuco AI integrates with Shopify, WooCommerce, BigCommerce, and most major e-commerce platforms via API. We also connect to marketing automation tools like Klaviyo, Mailchimp, and HubSpot for unified campaign management.

How is iMessage different from SMS for e-commerce?

iMessage offers blue bubble messaging with higher perceived trust, better delivery rates (98%+ vs ~85% for SMS), and no A2P registration requirements. Messages appear on lock screens instantly, bypassing spam filters and promotional tabs.

Can we send images and links in iMessage campaigns?

Yes. Tuco AI supports rich media including product images, links, and formatted text. You can include direct checkout links, product pages, and promotional codes in your messages.

How do we capture customer phone numbers?

Add a phone number field to your checkout, account creation, or newsletter signup forms. Frame it as "Get order updates and exclusive offers via text" to encourage opt-in.

What's the typical ROI for e-commerce iMessage marketing?

E-commerce stores typically see 30-35% cart recovery rates and 4x higher conversion on promotional campaigns. Most stores recover the platform cost within the first month through abandoned cart recovery alone.

How does pricing work for e-commerce stores?

Pricing depends on monthly message volume and number of active campaigns. There are no separate carrier or A2P fees. View pricing or talk to sales for a tailored quote based on your needs.

Ready to recover abandoned carts and drive more sales?

Recover abandoned carts, drive flash sale conversions, and engage customers with blue bubble marketing that actually gets seen.

Built for e-commerce marketing teams, growth marketers, and store owners who need campaigns that convert—not just send.