A2P 10DLC for cart abandonment SMS.

Cart abandonment SMS is the textbook A2P 10DLC use case. Shopify, WooCommerce, BigCommerce — any storefront sending an automated 'you left this in your cart' text is firing A2P traffic through US carriers. That means $48+ brand vetting, $15-$17 per campaign (and cart recovery counts as a separate campaign from shipping notifications and from promo blasts), $50 T-Mobile activation, and per-message carrier surcharges of $0.003-$0.005 per segment on top of your provider's per-message rate.

Cart recovery messages are also the most aggressively filtered. Carriers know that 'abandoned cart' templates often contain promo language, discount codes, and shortened URLs — every one of which raises a filtering flag. T-Mobile in particular filters cart recovery aggressively. You can be fully registered, fully compliant, and still see 30-40% of your messages silently dropped without any error from the provider.

The 'per-segment' fee structure compounds the problem for cart recovery. A typical cart recovery SMS is 2-3 segments because of the product name, price, and recovery link. That means every recovery message costs you 2-3x the per-segment surcharge. At 10,000 recovery messages per month, you're paying $60-$150/month in carrier surcharges before your provider markup.

iMessage cart recovery via Tuco AI flips the math. No segment fees. No carrier filtering. Lock-screen preview shows the product image — visual recall that plain SMS can't match. Recovery rates on iMessage land 2-3x higher than SMS because the message both arrives reliably and reads as personal.

Lock-screen product preview

iMessage renders the product image inline on the lock screen. Visual recall recovers the cart in ways a 160-char SMS link can't.

No segment math

iMessage has no segment fees. Your recovery copy can be as long as it needs to be without each character costing money.

No promo-language filtering

Carriers filter SMS that mentions discounts, codes, or limited-time. iMessage doesn't go through carriers, so discount-driven recovery flows actually deliver.

Shopify, WooCommerce, BigCommerce native

Wire Tuco AI into your existing cart-recovery automation (Klaviyo, Postscript, Attentive, native Shopify Flows) in an afternoon. Same triggers, better channel.

Do I need A2P 10DLC for cart abandonment SMS?

Yes — Klaviyo, Postscript, Attentive, and every other ecommerce SMS provider require A2P 10DLC for cart recovery in the US. Cart recovery is registered as a separate campaign from shipping notifications and from promotional blasts. Each campaign incurs its own $15-$17 registration fee plus monthly recurring.

Why are my cart recovery SMS not getting delivered?

Two reasons. First, T-Mobile filters cart recovery aggressively — even fully-registered campaigns get 30-40% silent drops. Second, recovery messages typically run 2-3 segments because of the product name, price, and link. Each segment incurs separate carrier fees and faces independent filtering. iMessage has no segment limit and isn't filtered by carriers.

Can iMessage recovery work alongside my existing Klaviyo / Postscript / Shopify flows?

Yes. Tuco AI integrates with the same triggers your existing flows already use — webhook fires when cart is abandoned, Tuco sends iMessage to iPhone users, your existing SMS provider handles Android users. You get the iMessage uplift on the ~55% of US shoppers on iPhone without disrupting the rest of your stack.

What recovery rates should I expect on iMessage vs SMS?

Ecommerce teams running side-by-side comparisons report 2-3x higher recovery rates on iMessage vs SMS for cart abandonment. The combination of guaranteed delivery (no carrier filtering), lock-screen product preview, and blue-bubble personal feel drives the lift. Reply-driven recovery flows (where the shopper asks a sizing or shipping question) see even bigger gains because iMessage threads stay open.

How quickly can I switch on iMessage cart recovery?

1-3 days from sign-up to first recovery message sent. Most teams wire up via Shopify Flows or Zapier in an afternoon. Compare to 2-4 weeks for new 10DLC cart-recovery campaign registration before a single SMS goes out.