Why Enterprise Leads Reply to iMessage but Ghost Your Emails
Enterprise leads ignore your emails but respond to iMessage at 5-10x the rate. Based on data from 12M+ contacts processed monthly and 100K+ iMessages sent across 100+ campaigns, this post breaks down the psychology behind why B2B buyers share hidden objections on text, why lower friction drives higher reply rates, and how the same leads who ghosted email and LinkedIn converted through iMessage outreach.
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